MYSTIC

Amedeo Obici (1877-1947)

Wilkes Barre, United States

Founded Planters Peanut Company in 1906 with fellow Italian immigrant Mario Peruzzi. Arriving in America at twelve, speaking no English, Obici worked at a local fruit store before opening his own peanut cart. An entrepreneur, he invented new peanut production methods. Planters grew into one of the most widely distributed peanut brands; its Mr. Peanut trademark is universally recognized. Corporate headquarters was located here, 1925-1961.

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